Tony's Jewelry

Tony's Jewelry opened its doors for business in 1998. It was founded by Antonio "Tony" De La Torre. What most don't know is that this business has been a family tradition for over 50 years! 

 It all started with the establishment of a jewelry store called "La Perlita," founded by Tony's grandfather in Mexico City, México. That is where Tony picked up the craft and started working in the industry alongside his father. 


At 16 years-old, he took the opportunity to move to San Diego, California, USA where he continued his craft and worked for a jewelry store. After two years, he was offered a management position requiring him to relocate to the city of Salinas in Northern California.

After years of dedication, he acquired his first business store in Old Town Salinas. His main focus at the time was doing repairs for other existing businesses in the Monterey County. Soon after sales began to increase, which allowed the business to flourish to where it is now.  


The vision is to keep passing down the family tradition to the younger generations in order to continue to expand and grow as a firm in the jewelry industry.